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Top-10 40 Inch Smart Tvs
Loved in the USA

Handpicked for quality & trusted by thousands of customers
#1
Top Rated in the USA
VIZIO 40-i
VIZIO

VIZIO 40-inch Full HD 1080p Smart TV with DTS Virtual: X, Alexa Compatibility, Google Cast Built-in, Bluetooth Headphone Capable, (VFD40M-08 New)

19%OFF

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9.8
3 791 reviews

Item still has Pre-Tariff price

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1 317 bought in past month
#2
Amazon Fir
Amazon

Amazon Fire TV 40" 2-Series (newest model), HD smart TV with Fire TV Alexa Voice Remote, stream live TV without cable

Fast Delivery
9.6
11 401 reviews

Solid Value from a Trusted Brand

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1 215 bought in past month
Last Purchases
Cha***tte
Denver, CO
3d ago
Ha***er
Philadelphia, PA
1d ago
Seb***ian
Atlanta, GA
1d ago
#3
Roku Smart
Roku

Roku Smart TV 2025 – 40-Inch Select Series, 1080p Full HD TV – RokuTV with Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment

22%OFF

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9.3
404 reviews

Item still has Pre-Tariff price

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1 113 bought in past month
Premium quality and flawless performance. My best purchase, worth every penny!
JessyChicago, IL
#4
TCL 40-Inc
TCL

TCL 40-Inch Class S3 1080p LED Smart TV with Fire TV (40S350F, 2023 Model), Alexa Built-in, Apple AirPlay Compatibility, Streaming FHD Television,Black

Fast Delivery
9.0
1 725 reviews

Solid Value from a Trusted Brand

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1 011 bought in past month
Curated products trusted bytrust us brands
#5
SAMSUNG 40
Samsung

SAMSUNG 40-inch Class LED Smart FHD TV 1080P (UN40N5200AFXZA, 2019 Model)

5%OFF

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8.7
13 863 reviews

Item still has Pre-Tariff price

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909 bought in past month
#6
VIZIO 40-i
VIZIO

VIZIO 40-inch D-Series Full HD 1080p Smart TV with AMD FreeSync, Apple AirPlay and Chromecast Built-in, Alexa Compatibility, D40f-J09, 2022 Model

Fast Delivery
8.5
13 603 reviews

Solid Value from a Trusted Brand

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807 bought in past month
#7
SAMSUNG 40
Samsung

SAMSUNG 40-Inch Class Full HD F6000 Smart TV (2025 Model) HDR, Object Tracking Sound Lite, Knox Security, One UI Tizen, Smart TV

Fast Delivery
8.2
72 reviews

Solid Value from a Trusted Brand

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705 bought in past month
#8
Hisense 40
Hisense

Hisense 40-Inch Class A4 Series FHD 1080p Smart Roku TV with Alexa Compatibility (40A4NR, 2024 Model) - Dolby Audio, Slim Bezel Design, Google Assistant

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7.9
749 reviews

Solid Value from a Trusted Brand

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603 bought in past month
#9
TCL 40-Inc
TCL

TCL 40-Inch Class S3 1080p LED Smart TV with Roku TV (40S350R, 2023 Model), Compatible with Alexa, Google Assistant, and Apple HomeKit Compatibility, Streaming FHD Television,Black

30%OFF

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7.6
2 480 reviews

Item still has Pre-Tariff price

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501 bought in past month
#10
Roku Smart
Roku

Roku Smart TV – 40-Inch Select Series 1080p Full HD RokuTV with Roku Voice Remote, Bright Picture, Customizable Home Screen – Live Local News, Sports, Gaming

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7.3
649 reviews

Solid Value from a Trusted Brand

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399 bought in past month

More great picks just for you

FPD 40-inc
FPD

FPD 40-inch Smart TV, 1080p Google TV with Google Play Built-in Google Cast, HDR 10, Dolby Audio, Voice Remote, Full HD Flat Screen Television (Palette-Series, CG40-P3, 2024)

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155
verified reviews

Solid Value from a Trusted Brand

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297 bought in past month
TCL 40" Cl
TCL

TCL 40" Class 3-Series Full HD 1080p LED Smart Roku TV - 40S355,Black

Fast Delivery
1 893
verified reviews

Solid Value from a Trusted Brand

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195 bought in past month
VIZIO 40 I
VIZIO

VIZIO 40 Inch V Series FHD LED Smart TV 1080p Bluetooth Compatible, with HDR/HDR10 HLG, Airplay 2, Chromecast Built-in, HDMI VRR and DTS Virtual X (VFD40M-0810)

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13
verified reviews

Solid Value from a Trusted Brand

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93 bought in past month
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Hisense 40
Hisense

Hisense 40-Inch Class H4 Series LED Roku Smart TV with Alexa Compatibility (40H4F, 2020 Model)

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8 972
verified reviews

Solid Value from a Trusted Brand

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Hisense A4
Hisense

Hisense A4 Series 40-Inch Class FHD Smart Android TV with DTS Virtual X, Game & Sports Modes, Chromecast Built-in, Alexa Compatibility (40A4H, 2022 New Model) Black

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3 472
verified reviews

Solid Value from a Trusted Brand

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Our Top Picks

#1

Winner

VIZIO 40-inch Full HD 1080p Smart TV with DTS Virtual: X, Alexa Compatibility, Google Cast Built-in, Bluetooth Headphone Capable, (VFD40M-08 New)

Rating
9.8
Chosen by1,317
Resolution
Smart TV Platform
Audio Quality

Most important from
3791 reviews

Resolution
The picture is sharp and vivid, a noticeable improvement from older models.
Smart TV Platform
Built-in streaming services eliminate the need for extra boxes, simplifying the user experience.
Audio Quality
The TV's sound quality is perfectly acceptable, though some might prefer an external sound system.

The VIZIO 40-inch Full HD Smart TV stands out in the compact smart TV category with its combination of features tailored for streaming and gaming. The Full HD resolution offers a noticeable clarity improvement over standard HD, providing vibrant colors and deep contrasts thanks to its Full Array LED Backlight and Active Pixel Tuning. Users can easily access a wide range of built-in apps from popular streaming services, allowing for convenient viewing of over 15,000 movies and shows, alongside 275 free channels through the WatchFree app.

One of the significant strengths is its gamer's edge with HDR10 support and Auto Low Latency Mode, ensuring smooth performance when paired with gaming consoles. Its Bluetooth capability enhances the listening experience, allowing users to connect headphones for a more personalized audio setup. The Smart TV is also designed for integration with smart home systems, compatible with Apple AirPlay 2 and voice assistants like Amazon Alexa and Google Assistant, which can streamline your viewing experience.

Despite its strengths, there are some limitations to consider. The refresh rate of 60 Hz might not satisfy users looking for ultra-smooth action in fast-paced media, especially in gaming. Additionally, while the audio quality is enhanced with DTS Virtual:X, some users might find the need for an external sound system to achieve a more immersive sound experience. The design, although modern with its ThinFrame, may not appeal to everyone, and as a 40-inch model, it’s more suited for smaller living rooms or bedrooms.

Rating
9.8
Chosen by1,317
Resolution
Smart TV Platform
Audio Quality

Most important from
3791 reviews

Resolution
The picture is sharp and vivid, a noticeable improvement from older models.
Smart TV Platform
Built-in streaming services eliminate the need for extra boxes, simplifying the user experience.
Audio Quality
The TV's sound quality is perfectly acceptable, though some might prefer an external sound system.
#2

Amazon Fire TV 40" 2-Series (newest model), HD smart TV with Fire TV Alexa Voice Remote, stream live TV without cable

Rating
9.6
Resolution
Smart TV Platform
Connectivity

Most important from
11401 reviews

Resolution
"The picture is really clear and it was super easy to set everything up. My son loves it!"
Smart TV Platform
"The Fire TV experience is seamless, with built-in Alexa voice controls, easy navigation, and quick access to all my favorite streaming apps like Netflix, Prime Video, Disney+, and more."
Connectivity
"The setup was a breeze—just a few simple steps to connect to Wi-Fi, and I was ready to start watching."
Audio Quality
"This TV is worth it! The sound was amazing and so are the visuals, especially at this price. It's such a steal."
Design and Build Quality
"It’s perfect for a bedroom, kitchen, or as a secondary TV in your home. Highly recommend it for anyone looking for a reliable, affordable smart TV with great features."

The Amazon Fire TV 40" 2-Series is a solid choice for anyone seeking a compact smart TV with easy access to a large variety of streaming services. With a Full HD resolution and support for HDR, it delivers vibrant picture quality that enhances your viewing experience. The inclusion of the Fire TV platform allows you to stream from popular services like Netflix, Prime Video, and Disney+, making it versatile for entertainment needs.

One of the standout features is the Alexa Voice Remote, making it incredibly user-friendly; you can easily navigate and control smart home devices with voice commands. The TV also supports multiple connectivity options, with two HDMI ports for devices like gaming consoles and an Ethernet port for reliable internet access.

The refresh rate of 60 Hz might not be ideal for fast-paced gaming or sports, as it may lead to motion blur. Additionally, while the sound quality is decent with Dolby Digital support, the built-in 16W speakers may not provide the immersive audio experience that some users look for. For enhanced audio, you'll want to connect a soundbar or external speakers. In terms of design, the TV is lightweight and can be easily wall-mounted or set up using the included stand. Its sleek black plastic finish might not appeal to everyone. This TV is suited for casual viewers who enjoy streaming content and want a user-friendly interface. If your focus is on high-end gaming or superior audio quality, you might want to consider options in a higher price range.

Rating
9.6
Resolution
Smart TV Platform
Connectivity

Most important from
11401 reviews

Resolution
"The picture is really clear and it was super easy to set everything up. My son loves it!"
Smart TV Platform
"The Fire TV experience is seamless, with built-in Alexa voice controls, easy navigation, and quick access to all my favorite streaming apps like Netflix, Prime Video, Disney+, and more."
Connectivity
"The setup was a breeze—just a few simple steps to connect to Wi-Fi, and I was ready to start watching."
Audio Quality
"This TV is worth it! The sound was amazing and so are the visuals, especially at this price. It's such a steal."
Design and Build Quality
"It’s perfect for a bedroom, kitchen, or as a secondary TV in your home. Highly recommend it for anyone looking for a reliable, affordable smart TV with great features."
#3

Roku Smart TV 2025 – 40-Inch Select Series, 1080p Full HD TV – RokuTV with Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment

Rating
9.3
Resolution
Smart TV Platform
Refresh Rate

Most important from
404 reviews

Resolution
The Full HD 1080p resolution delivers clear and crisp picture quality that impresses, especially for everyday viewing in smaller rooms.
Smart TV Platform
The Roku platform offers an intuitive interface with customizable home screens, making navigation and content discovery effortless.
Refresh Rate
Gaming and fast-paced content perform adequately with a 60 Hz refresh rate, suitable for casual players and regular TV watchers.
Sound Quality
The TV delivers solid sound quality with Dolby Audio and Bluetooth headphone support, enhancing the overall entertainment experience.
Design and Build Quality
Lightweight and slim design makes the TV easy to move or mount, ideal for bedrooms or compact spaces.

The Roku 40-Inch Select Series Smart TV offers a solid choice for those looking for an affordable and easy-to-use 40-inch smart TV. Its Full HD 1080p resolution provides clear and sharp picture quality suitable for everyday TV watching, though it lacks the higher resolution (4K) seen in some modern TVs. The TV runs on the Roku platform, which stands out for its simple interface and access to a wide range of streaming apps, including free movies, live TV, and popular channels, making it great for streaming fans and those who want a lot of entertainment options without extra cost.

With a 60 Hz refresh rate, the TV handles regular content smoothly, but it may not be the best choice if you are a fan of fast-paced sports or gaming where higher refresh rates can improve the viewing experience. It supports Dolby Audio and Bluetooth headphone mode, which enhances sound options, though built-in sound on TVs this size typically won't replace a dedicated sound system. Connectivity-wise, it includes Wi-Fi, Bluetooth, and USB ports, covering common connections for streaming and external devices.

The absence of HDR support means colors and contrast won’t be as vibrant or dynamic compared to TVs with HDR technology. The design is practical with a flat LED screen and a slim profile that fits well in most rooms. Viewing angles are standard for an LED TV, so the picture looks best when viewed straight on. This Roku TV suits viewers seeking a straightforward, budget-friendly smart TV experience with easy streaming access and decent picture quality at 1080p. For those wanting features like 4K resolution, HDR for richer visuals, or a higher refresh rate for smoother motion, other models may be more appropriate. However, for everyday use, especially in smaller rooms or bedrooms, it is a reliable and user-friendly option.

Rating
9.3
Resolution
Smart TV Platform
Refresh Rate

Most important from
404 reviews

Resolution
The Full HD 1080p resolution delivers clear and crisp picture quality that impresses, especially for everyday viewing in smaller rooms.
Smart TV Platform
The Roku platform offers an intuitive interface with customizable home screens, making navigation and content discovery effortless.
Refresh Rate
Gaming and fast-paced content perform adequately with a 60 Hz refresh rate, suitable for casual players and regular TV watchers.
Sound Quality
The TV delivers solid sound quality with Dolby Audio and Bluetooth headphone support, enhancing the overall entertainment experience.
Design and Build Quality
Lightweight and slim design makes the TV easy to move or mount, ideal for bedrooms or compact spaces.

Buying Guide for the Best 40 Inch Smart Tvs

Choosing the right 40-inch smart TV can significantly enhance your viewing experience. When selecting a TV, it's important to consider various specifications that will impact picture quality, sound, connectivity, and overall performance. Understanding these key specs will help you make an informed decision that best suits your needs and preferences.
ResolutionResolution refers to the number of pixels that make up the picture on the screen. Higher resolution means more pixels and a clearer, sharper image. Common resolutions include Full HD (1080p) and 4K (2160p). If you watch a lot of high-definition content or use streaming services that offer 4K content, a 4K TV would be a better choice. For regular TV watching and standard content, Full HD may suffice.
Smart TV PlatformThe smart TV platform is the operating system that runs the TV's smart features, such as apps and streaming services. Popular platforms include Android TV, Roku TV, and proprietary systems like Samsung's Tizen or LG's webOS. Choose a platform that offers the apps and services you use most frequently and has an interface you find easy to navigate.
Refresh RateRefresh rate is the number of times the TV updates the image on the screen per second, measured in Hertz (Hz). Common refresh rates are 60Hz and 120Hz. A higher refresh rate can result in smoother motion, which is particularly beneficial for watching sports or playing video games. If you primarily watch movies and TV shows, 60Hz is usually sufficient. For gaming or fast-paced content, consider a 120Hz TV.
HDR (High Dynamic Range)HDR enhances the contrast and color range of the TV, providing a more realistic and vibrant picture. There are different HDR formats, such as HDR10, Dolby Vision, and HLG. If you enjoy watching movies and shows with rich visuals, a TV with HDR support can significantly improve your viewing experience. Check if the content you watch supports HDR to make the most of this feature.
ConnectivityConnectivity options include HDMI ports, USB ports, and wireless capabilities like Wi-Fi and Bluetooth. More HDMI ports allow you to connect multiple devices, such as gaming consoles, Blu-ray players, and soundbars. USB ports are useful for playing media from external drives. Ensure the TV has enough ports to accommodate your devices and consider wireless options for a cleaner setup.
Sound QualitySound quality is crucial for an immersive viewing experience. While most TVs come with built-in speakers, they may not always provide the best audio quality. Look for TVs with advanced sound technologies like Dolby Audio or DTS. If sound quality is a priority, you might also consider investing in a soundbar or external speakers to enhance the audio experience.
Viewing AngleViewing angle refers to how well the picture quality is maintained when viewed from different angles. A wider viewing angle ensures that the picture remains clear and vibrant even when watching from the side. This is important if you have a wide seating arrangement or often watch TV with a group of people. Look for TVs with IPS panels or technologies that improve viewing angles.
Design and Build QualityThe design and build quality of the TV can affect both aesthetics and durability. Consider the TV's bezel size, stand design, and overall build. A sleek, well-built TV can complement your room's decor and provide a more premium feel. Additionally, a sturdy build ensures the TV will last longer and withstand regular use.

FAQ